GAME CHANGER

SELL YOUR HOME
OVER A WEEKEND,
WITH MULTIPLE
OFFERS, FOR UP TO
15% MORE...

Imagine being able to sell your house without the usual hustle and bustle of a typical sale, all in one weekend, with multiple offers, and at an above-market sale price.

Our market-tested and proven In72 selling system delivers exactly that. Our modern approach allows you to sell your home in the most convenient and hassle-free way available while achieving a sale price that is up to 15% higher in comparison to the traditional approach still used by 98% of the industry.

Say goodbye to protracted days or months on the market, inconvenient and disruptive showings, time-wasting open houses, the daily need to tidy up, or the constant hassle of packing the kids and the pets into your car for each individual showing. All this work just so one "maybe" buyer can see your house. Why?

If you sold a house before then you know exactly what is being described. It's a major pain in the rear.

IN72 SELLING SYSTEM

WHY AND
HOW IT WORKS SO WELL?

Buyer Perception-

First, consider the effects that Time (days on the market) has on the perceived value. In the graph above you can see that TIME has a huge impact on interest and the home's perceived value. In today's world of information age, buyers have access to all the information including days on the market. "How long on the market", is one of the two most frequent questions asked by buyers. Buyers will use days on the market to gauge their negotiating leverage. The higher the number the higher the leverage. However, a lower number of days reduces the probability of negotiating the price.

Since days on the market have a detrimental effect on perceived value, our goal is to keep that variable very low so we can sell your home at its highest market potential.

How-

Controlling time variable: For the first 5-7 days, we incubate the listing while it is in the 'coming soon' status while aggressively marketing the home via digital and traditional marketing channels, building up anticipation and excitement toward step 2.
Compressed showings: On Saturday and Sunday, we compress the showing down to 90 minutes, per day, so all the pre-qualified and pre-registered buyers can be funneled into the house to see the house at roughly the same time. As a result, we're able to set up an environment to enhance buyer competition and social proof.
Time is of the essence: A deadline for offer submission is set to further generate urgency and fear of missing out. This step ensures that all the possible offers come in at the same time, providing further leverage to bid up the price.